where brands grow with clarity
We are Hello Helio
a strategic marketing consultancy and brand studio specialized in working with growing companies and category change makers. With an expertise in health, consumer wellness, and tech we specialize in bringing clarity to complex and technical brands. We’re on a mission to make every marketing and communications effort more efficient, memorable, and delivers greater ROI by bringing clarity to your brand’s message.
What we do best
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Our Strategy Lab is stacked with industry veterans who have launched brands all over the world, consulted for Fortune 500s, and built award-winning campaigns. Through our scalable model, brands at all stages can harness the benefits of best-in-class market research, audience analysis, messaging strategy, GTM planning, and so much more.
Most agencies parse out paid, earned, and owned media strategies, but we know firsthand that this creates a detrimental lack of continuity across your brand’s communications. We believe in a holistic, fully integrated approach that maximizes budget and resources by curating performance-driven, omnichannel marketing plans that leverage paid, earned, and owned media to its fullest potential.
We tap our expertise in go-to-market strategies and campaign planning to tailor every tactic and touch-point based on budget, business objectives, and KPIs. Whether its a product launch, or roll-out of new services, or entirely new company, we’ll help your brand maximize growth and drive audience engagement across the full marketing mix.Flexibility and scalability are huge components of our work, so once the strategic foundation is set, we can either support you through execution or coordinate a seamless hand-off so your internal team to carry it forward.
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Strategic. Effective. Scalable. We develop unique and differentiated branding and creative content that cuts through the noise. Our stage-agnostic model is fully adaptable to your team's needs, making great branding possible for any company regardless of size.
Our full-service team of brand strategists, storytellers, and design veterans employ an audience-centric approach rooted in UX/UI best practices and deep industry knowledge. We’re not newbies. Our team is specialized at cultivating content and brand identities that stand apart, engage audiences, and have the capacity to both harness and shape cultural moments.
We believe that design is a communication tool, not just for aesthetics (although we do love pretty things), we develop a crystal-clear articulation of your brand's competitive edge through visualization. Our approach to brand and creative captures the whitespace, allowing for greater differentiation and memorability.
Whether you need help developing your brand from scratch, looking to breathe new life into a well-known legacy brand, or simply seek to fill creative gaps in your marketing and communications content, we’re equipped to step in at any stage. By understanding the intricacies and nuances across owned, earned and paid media, our team can deliver fully integrated marketing and communications. We execute with precision, and continuity to ensure all branded content resonates, motivates, and grows both your audience and market share. -
Leverage the experience of a seasoned Chief Marketing Officer (CMO) or Chief Communications Officer (CCO) without the full-time expense. Our pliant model is molded by a collaborative, knowledge-sharing approach that makes it easy to tap into the full breadth and depth of our cross-functional healthcare marketing leaders. Hello Helio’s fractional executives utilize access to our proprietary strategic planning tools to streamline processes and achieve results with greater speed and sophistication, leveraging comprehensive, data-driven insights and decades of combined experience to take your brand from planning to execution in weeks, not months.
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We've assembled the Mitra Collective to support the growth and development of brands making tangible strides towards a more equitable future in women’s health and beyond. Our experts provide consulting services to help navigate through this under-invested space, including business formation, legal guidance (trademarking, contracts, and business formation), investor strategy, communications and public relations, branding and go-to-market, and more. If you’re on a mission to change the game, we’ve got every page of the playbook waiting to help you thrive, and host monthly events to advance solutions in health equity.
We deliver work that cuts through the haze of cluttered content, with fresh thinking and creative ideas that spark action.
Let’s make your brand shine.
We’ll help you cut through the haze.
Our methods have been tested by Fortune 100s and global scale-ups alike. While you were investing in your business, we’ve harnessed our collective decades of experience to build processes, tool kits, and strategic frameworks proven to illuminate brands and captivate audiences.
AUDIENCE-CENTRIC
Our audience-centric methodology harnesses your unique value prop to deliver powerful brand storytelling. We place an emphasis on crafting intentional, strategic messaging, and harnessing cultural moments to bring your brand to life. Driving demand in B2C and B2B requires a combination of brand authenticity and audience relevancy; the secret sauce to storytelling that actually works.
DATA-DRIVEN
Because differentiation is essential for companies at all stages, our approach leverages data, insights, culture and deep industry knowledge to deliver results that impact the bottom line. We’re on a mission to make every marketing and communications effort more efficient, memorable, and delivers greater ROI by bringing clarity and intention to every touchpoint and tactic.
STRATEGY-FIRST
Through our strategy-first model we build full-funnel messaging that nurtures and activate audiences across paid, earned and owned media channels. Unlike most agencies, we refuse to confine ourselves to just one pillar of the marketing mix, because today’s audiences transcend channels and tactics. That’s why we develop, deploy, and optimize your messaging across your entire marketing mix.
What is it like to work with us?
GROWTH. BUT WITH A DOSE OF
GOOD VIBES & CANDOR.
We love what we do. Our passion for great work fuels our creative mojo, and our work ethic. Impactful branding, creativity, and strategic storytelling are merely table stakes for us. To do our most inspired work, we’ve committed to building an empowering company culture because studies have proven that healthy workplaces lead to better creativity and results.
So, that’s why ‘good vibes’ and ‘radical candor’ are essential core values. Our clients feel it in how we collaborate, and most importantly, they see it in the quality of our work and in how we partner with them.
