“When they presented us with names, we were impressed not just by the creativity, but the level of insight into our industry, audience and product offering…. developing a trademark-able name that was completely tailored to us. Since launching our new name, our business has skyrocketed. The importance of ‘brand’ has taken on a whole new meaning for us.”

Peri Avitan | CEO, Clinii

We believe that a name is your brand’s first impression. It carries so much meaning and relevance, and we take great care and consideration in identifying brand names that are ownable and speak to a business or product’s value proposition. Small details and insights make a BIG impact on a brand’s ability to fully own its name, including its identity, messaging, and tonality. The brand name is just the first significant step in building a foundation for growth and expansion, giving executives a platform for creating successful marketing that maximizes sales revenue and investor demand and, ultimately, sets the tone for the brand’s impact on the business’s bottom line.

To finalize the work, we handed the Clinii team a playbook to help carry the new brand into market, complete with an annual marketing plan and brand strategy recommendations. From there, their in-house team was able to carry out and launch Clinii into the world, landing a spot in the NY Digital Health 100 list.